Have you recently started investing in paid search? It can get overwhelming pretty quick. Pay-Per-Click or PPC marketing, or search engine marketing SEM gets complicated. It’s very easy to spend all of your budget and have nothing in return if you are not doing the right campaigns, targeting or GEO fencing.
Types of PPC Ads:
- Different advertising formats: Text ads, Responsive text ads, Video ads, Image ads, Call-only ads, Local ads, and so much more!
- Ad networks: Google AdWords, Bing Ads, Facebook, Instagram, Linked-In, Adroll, Gemini, etc.
- Terms & acronyms: Quality Score? Ad Rank? CTR? ROAS? CPC?
When a PPC is executed correctly, it’s incredibly valuable for businesses and brands of all sizes who want to grow and be profitable. Want to drive more qualified visitors to your website who are further down the buyer funnel and more likely to convert? Paid search advertising can help you do that! If you have any questions about doing it yourself or need an agency to help you do this feel free to contact us!