As the discussion and news about the Coronavirus (AKA COVID 19) increase and an economic downturn approach, we are all left wondering how this affects businesses of all types. As a marketing and strategy agency, it is our responsibility to look at your business, your strategy, and your sales to give you data-driven recommendations.
Even when an economic downturn seems imminent, you must look at the facts and just like one of the most successful investors in the world. Warren Buffett said to “be fearful when others are greedy and greedy when others are fearful.” Right now, it’s time for you to understand that most people will pull back and decrease their marketing efforts because of liquidity fears.
At Synergy Eleven, our strategy during Coronavirus fears is to be “greedy” while other businesses slow down. When you continue your marketing efforts during this downturn, you will be competing against businesses that are not willingly competing with you. In the end, when you get to the other side, you will have beaten your competitors in a booming economy. Make the best out of the opportunity, sit down with your team, and seize the moment!
If you have any questions on how to scale your business during times of distress in the American market, call the Synergy Eleven team at 561-739-7957.