In our last blog entry, we went over a few tips as to how your business can benefit from using Instagram, whether using it to tag and sell your products or lead fellow IG users back to your main website. Today, we’re back with a few more tips to help further convince you to get on the ‘Gram.
Customers Will Expect It
In our previous entry, we’ve mentioned how more there are more than 25 million Instagram users on the social media platform. From big-name companies like Starbucks and Macy’s to more local mom & pop-based shops, practically every business has found a home on the popular photo posting app. So, it would only make sense that your brand should take advantage, yes? Customers will search for you on Instagram, that much is the fact. That find leads to tagging your business, which leads to other people finding you and tagging, and so on. Even if you don’t necessarily have the best game plan for using Instagram or don’t plan to be that active, the least you can do is to create an official account that has your business name, contact information, and maybe a few posts to showcase your brand. The last thing that you want is for your company’s name to be empty on the site, or worse, lead to a competitor.
Online Reputation Management
When it comes to both online reputation management and SEO (Search Engine Optimization) for your brand, an Instagram account is more than just another form of customer interaction and canvas for advertisement, it’s a must-do. Online reputation is critical for every company, big and small, and for that reason you might want to be a bit mindful about what comes up when customers search for your business or brand’s name. Alongside your website, your respective social channels will usually show up on the first page of search engine results. Alongside Instagram, it’s a good practice to create business accounts on all social media accounts, even if you don’t plan on using them often. By doing this, you’re able to control search engine results as much as possible by creating genuine profiles and content that lead right back to your brand. It’s not superfluous; it’s simply proper online reputation management.
And there you have it; two better-documented reasons as to why your business would benefit from using Instagram. There’s still a bevy of other tips we must share with you so stay tuned and keep a keen eye out for our next blog entry. If you’re looking to take your brand’s social media presence to the next level, Synergy Eleven can help. From Instagram to Facebook, LinkedIn to Google My Business, Synergy Eleven is a trusted digital marketing agency that specializes in all things online marketing. Until next time, have a pleasant day.