A new decade is upon us and that means there’s going to be a lot of people out there wanting to take the first step towards starting a new business. With all the new technological advances in marketing and social media, starting up your business may seem easy, but it’s getting your brand properly built that’s the difficult part. A brand is more than just your name and your business’s logo; it’s one of your most valuable assets and embodies the values of your company. The right branding can help you distinguish your business, but it’s important to invest in a solid brand-building process so you can properly highlight your business for your current and future customers. In today’s blog, we’ll be doing just that and giving you some helpful tips to start building your brand right.
Digital & Market Research
Always start by looking ahead of the market and focusing on your competitors. You can do this by scanning through social media sites like Twitter, YouTube, Facebook, and other sites of the sorts to get a good grip as to which products are going to be like yours. Other questions you may ask include these suggestions:
- Who are my top competitors?
- Which customers can I sell to easily?
- Does my target market talk about other competitors?
Brand Name and Coloring
It’s a rather small step, but if you’re looking to get the best out of your branding, consider names and colors that mesh and bring out the true potential in your product. Colors can have a significant impact on how your brand is perceived, believe it or not. Color recognition can increase brand recognition by over eighty percent! Try experimenting and using different hues and shades to guide your customers’ perceptions of your brand.
What’s the one thing that Twitter, McDonald’s, Starbucks, Pepsi, and nearly every big brand out their share? They all have logos. Specifically, they have simplistic yet unique logos. A properly executed logo can help with brand perception and recall. Find a designer to brainstorm with who understands your brand’s needs and work on something together to make your brand’s identity come to life!
At the end of the day, all these tips factor in well into creating a unique and recognizable brand. Research shows that businesses that have bad reputations also have poor branding, often having to pay 10% higher salaries to their staff. While it may be difficult, it’s not impossible to build a powerful brand. Just make sure to plan, execute, research, and put your focus on creating a unique image your audience will adore.
Proper branding can go a long way when it comes to setting up a proper business, and Synergy Eleven knows that through and through. If you’re looking for a digital marketing company to help you create a focused brand, we’re here to help! If you have further questions about branding and online integration, make sure to contact us and ask about our many services. Until next time and from all of us at Synergy Eleven, have a good day.