Social Media & Metrics That Matter

Social Media & Metrics That Matter
January 23, 2020 synergyeleven
Social Media and Data Analytics

The world of social media is constantly evolving, and with thousands of people visiting your page, your sure that the thousands of likes are all in good favor towards your social media strategy. But eventually, there comes a time when you think: “Why aren’t we getting more coverage or visits towards our websites? Why aren’t we getting enough sales? Something must be wrong.” You’d be surprised to see that there are hidden metrics that impact your social media presence than the simple like and comment, and in today’s blog, we’ll be looking over them.

Social Reach

While social reach isn’t exactly going to be the key to your online success, it acts as an indicator to show how well your accounts and content can attract new audience members. Always make sure to analyze and evaluate your campaign reach. How many people saw your content? How many people clicked on your website? How many people messaged the page directly? Answer and think on these questions and you’ll do just fine.

Follower Growth

Follower Growth is one of many important metrics to show that your content is resonating with future customer, as it helps determine whether you’re posting regularly enough to grow your audience, and in turn, if they’re resonating with the target audience of your choice. How do you measure and track follower growth rate? Every social media platform displays your number of followers and the growth /decline Benchmark your audience and set up consistent intervals to measure it. For example, if you’re interested in the impact of individual posts, you’ll want to look at before and after numbers in the short term. But if you’re looking to understand the impact of a campaign, you would want to look at the difference in a longer term.

Also, don’t’ be afraid to mix up your frequent posts. Let’s say you often go for a post that contains both text and an image. Switch it up by using a video in place of an image to keep your page fresh and engaging.

Social Media Engagement and Audience

Social media engagement shows how many people often interact with your content. You’ll often that your audiences respond more towards infographics than text posts, or that they prefer one topic over the other. Research like this can help inform you on what your future post could consists of.

Alongside that, there’s also your audience as well to take note of. Your audience will often be the people who promote your content or business on their respective social media platforms. Calculate your audience by measuring how many people tag/mention your brand or share your content. Also, if your audience isn’t as big as you’d like, look at a competitor with a successful following to see what it’s doing on social. Recreate it but make it even better content.

That’s all the time we have for this blog. Did these tips help? Will you be using these metrics to help further grow your brand? We’d like to hear from you in the comment section and hear what you have to say about this blog entry. Until next time, from all of us at Synergy Eleven, have a good day.

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