The digital audit is going to be the blueprint that we can build on. Synergy Eleven will analyze the status of your company and your brand to effectively launch and market your products/services in the United States with the proper digital infrastructure to allow you to be successful.
What do we mean by Digital Audit?
We ‘ll start by looking at your current traffic patterns and conversion rates. We want to find out where your traffic coming from; how are users behaving on your site; and most importantly, where we want to improve. We need to understand who your target audience is. From there we’re able to break that down further to create user personas and scenarios. This will help us set the stage for user testing which will reveal why your website isn’t working the way you want it to.
We’ll review the content on your website for quality, consistency, structure, and information architecture. By combining a review of your existing social engagement with the findings from the user testing performed earlier, we’ll be able to decide on which channels to focus, types of content to produce, and the frequency of posting to give you the best return on investment.
Lastly, our 6-step SEO review allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. We’ll look at things like on-page ranking factors, off-page metrics like backlinks, and indexability.
Hopefully this helped!
User – Experience Strategy
Social Media Strategy